Official Documents

Privacy Policy 23win — Protection of Malaysian Members' Personal Data

This Privacy Policy clearly explains how 23win collects, uses, stores, and protects the personal data of all members in Malaysia, in accordance with the Personal Data Protection Act 2010 (PDPA).

Last updated: January 2026
Jurisdiction: Malaysia (PDPA 2010)
Privacy Policy Contents
Data We Collect
How We Use Your Data
Third-Party Sharing
Data Security & Storage
Member Rights under the PDPA
Cookies & Tracking Technologies
Privacy Commitment

Six Pillars of Data Protection at 23win

For 23win, the privacy of Malaysian members is not merely a legal obligation — it is a core value that shapes how we handle every piece of data entrusted to us.

Malaysia PDPA Compliance

23win fully complies with Malaysia's Personal Data Protection Act 2010 (PDPA). All data collection, storage, and usage processes are designed to uphold your rights as a Malaysian user.

No Sale of Personal Data

23win has never and will never sell, rent, or transfer members' personal data to any third party for marketing or other commercial purposes without your explicit consent.

Full Member Data Control

You have the right to access, correct, port, and request the deletion of your personal data at any time. 23win provides a straightforward and transparent process for you to exercise these rights.

Secure Data Storage

Members' personal data is stored on protected servers with multi-layered access controls, regular backups, and 24/7 security monitoring systems. Only authorised personnel may access member data.

Data Protection Officer

23win has a dedicated Data Protection Officer (DPO) appointed to oversee all data privacy matters. You may reach our DPO through the 24/7 support team for any privacy concerns.

Policy Summary: 23win collects only the minimum personal data necessary to deliver our services. We do not sell your data, use it for purposes beyond those stated, and you retain full control over your data at any time. This policy applies to all Malaysia-based members using the 23win platform.

1. Introduction & Scope of Privacy Policy

This Privacy Policy ("Policy") describes how 23win ("we", "Platform") collect, use, disclose, store, and protect your personal data when you use the website, mobile application, and all services related to 23win.

This policy applies to all registered members and users of the 23win based in Malaysia and subject to the Personal Data Protection Act 2010 (Malaysia PDPA). By using the platform 23win, you acknowledge that you have read and understood this Privacy Policy and agree to the practices described herein.

"Personal data" in the context of this Policy means any information that can be used to identify you directly or indirectly, including but not limited to: name, identification card number, phone number, email address, financial information, and platform usage data.

This policy should be read together with Terms & Conditions and Responsible Gaming Policy which together form the complete agreement between you and 23win.

2. Personal Data We Collect

23win only collects data that is strictly necessary to provide a secure, compliant, and high-quality service. Below are the categories of data we collect and how they are gathered:

Data you provide directly:

  • Registration information: full name, date of birth, Malaysian phone number, email address.
  • Identity verification (KYC) information: MyKad copy, verification selfie, proof of residential address in Malaysia.
  • Financial information: payment method details (Touch 'n Go, DuitNow, GrabPay, Boost, ShopeePay, FPX via Maybank2u or CIMB Clicks) — account numbers are stored in tokenized format, not in full.
  • Customer support communications: live chat transcripts, emails, and call records with our support team.

Data collected automatically during use:

  • Technical data: IP address, device type, operating system, browser type, and language settings.
  • Usage data: pages visited, games played, bets placed, session duration, and navigation patterns within the platform.
  • Approximate location data: derived from IP address for permitted-region verification purposes — we do not collect GPS data from your device.
  • Cookie and tracking data: please refer to the Cookies section of this Policy for further details.
Data Category Example Required? Primary Purpose
Identity Data Name, date of birth, MyKad Yes KYC, age verification
Contact Information Phone number, email Yes Communications, OTP, support
Financial Data Deposit methods, transaction history Yes Payment processing, AML
Technical Data IP address, device type, browser Auto Security, fraud prevention
Usage Data Games played, bets placed Auto Responsible gaming, UX

3. How We Use Your Personal Data

23win uses your personal data solely for lawful and necessary purposes in the context of providing online betting platform services in Malaysia. These purposes are as follows:

  • Account management: Creating and maintaining your account, processing registrations, verifying identity, and managing account settings.
  • Transaction processing: Processing deposits via Touch 'n Go, DuitNow, GrabPay, Boost, ShopeePay, and FPX, as well as handling withdrawals to supported Malaysian payment methods.
  • Legal compliance (AML/KYC): To fulfil anti-money laundering obligations, identity verification, and reporting requirements as prescribed by applicable law.
  • Security and fraud prevention: Identifying and investigating suspicious activity, protecting the platform from misuse, and ensuring the integrity of all transactions.
  • Customer support: Processing enquiries, resolving disputes, and providing technical assistance to 23win members.
  • Responsible gaming: Monitoring gameplay patterns to identify signs of problem gambling and provide proactive support to members who may need it.
  • Service improvement: Analysing aggregated (non-personal) usage data to understand how the platform is used and to make ongoing improvements.
  • Service communications: Sending important account-related notices, transaction confirmations, and terms updates. This is distinct from marketing communications — please refer to the details below.

Regarding marketing communications: 23win will only send you marketing communications (promotions, bonus offers, new game updates) if you have given explicit consent during or after registration. You may withdraw this consent at any time through your account settings or by contacting our support team.

4. Legal Basis for Data Processing

Under Malaysia's PDPA, all personal data processing must have a lawful basis. 23win processes your personal data on the following legal bases, depending on the purpose of processing:

  • Consent: For marketing communications and the use of optional cookies — you provide consent explicitly and may withdraw it at any time.
  • Contract performance: To provide platform services, process deposits and withdrawals, and manage your account — this processing is necessary to fulfil the agreement between you and 23win.
  • Legal obligation: For KYC, AML compliance, and reporting requirements prescribed by Malaysian law — we are legally obligated to process this data.
  • Legitimate interest: For platform security, fraud prevention, and responsible gaming — legitimate interests 23win and other members to maintain a safe environment.

5. Data Sharing with Third Parties

23win does not sell, rent, or transfer members' personal data to any third party for their own commercial purposes. However, in the course of operating our services, personal data may be shared with limited third parties in the following circumstances:

  • Payment processors: Payment gateway providers required to process deposits and withdrawals via Touch 'n Go, DuitNow, GrabPay, Boost, ShopeePay, and FPX. They receive only the minimum data necessary to process each transaction.
  • Technology service providers: Companies that support the platform's technical infrastructure — such as cloud hosting, cybersecurity, and analytics services — are subject to strict data processing agreements.
  • Game providers: Pragmatic Play, Evolution Gaming, and other game providers may receive the minimum session data required to operate live games and ensure game integrity.
  • Regulatory bodies and law enforcement: When required by Malaysian law, court order, or direction from a competent authority — 23win are required to comply with such requests.
  • Third-party identity verification: KYC service providers that assist in verifying the identity of new members — this process is subject to strict data security standards.

All third parties that receive members' personal data 23win are bound by data confidentiality agreements and are prohibited from using that data for any purpose other than those authorised by 23win.

Important: 23win does not share any member personal data with advertisers, data brokers, third-party analytics companies, or any entity not directly involved in delivering the platform's services. No data is sold for external commercial purposes.

6. Data Security & Protection Measures

23win implement comprehensive technical and organisational security measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. The key measures we have in place include:

  • Data encryption in transit: All communications between your device and the 23win are protected using TLS 1.3 protocol with AES-256 encryption — the same standard used by Malaysia's leading banking institutions.
  • Data encryption at rest: Sensitive data such as passwords is stored using irreversible cryptographic hash functions. Financial details are stored in tokenised format.
  • Multi-layer access controls: Only staff with a legitimate business need and who have undergone background checks may access members' personal data, and all access is automatically logged and audited.
  • 24/7 security monitoring: A real-time threat detection system monitors all activity on the platform to identify and respond promptly to unauthorised access attempts.
  • Periodic penetration testing: 23win conducts regular cybersecurity assessments, including penetration testing by independent security experts, to identify and address system vulnerabilities before they can be exploited.
  • Incident Response Plan: 23win maintains tested incident response procedures to address any data breach swiftly and to notify affected members in accordance with Malaysia's PDPA requirements.

While we take all reasonable steps to protect your data, no security system can guarantee absolute 100% protection against every threat. You also play an important role in your account's security by keeping your password and login credentials confidential.

7. Data Retention Period

23win only retains your personal data for as long as is necessary to fulfil the original purpose of collection, or as required by applicable Malaysian laws and regulations.

  • Active account data: Retained for as long as your account remains active with 23win and for a reasonable period following account closure.
  • Financial transaction records: Retained for a minimum of 7 years in accordance with Malaysian legal requirements on financial records and AML.
  • KYC documents: Retained for a minimum of 6 years from the account closure date, in line with international compliance requirements.
  • Support communication data: Retained for 3 years for reference and dispute resolution purposes.
  • Technical log data: Retained for 90 days for security and technical troubleshooting purposes.

When data is no longer needed and there is no legal requirement to retain it, 23win will securely delete or dispose of such data using methods that ensure it cannot be recovered by any party.

8. Your Rights under the Malaysia PDPA

As a member 23win as a resident of Malaysia, you have the following rights regarding your personal data under the Personal Data Protection Act 2010 (PDPA):

  • Right of access: You have the right to request a copy of the personal data we hold about you.
  • Right to rectification: You have the right to request the correction of any inaccurate or incomplete personal data we hold about you.
  • Right to restriction: Under certain circumstances, you have the right to request the deletion of your personal data — subject to any applicable legal retention requirements.
  • Right to object to processing: You may object to the processing of your data for direct marketing purposes at any time.
  • Right to withdraw consent: Where data processing is based on your consent, you have the right to withdraw that consent at any time without affecting the validity of any processing carried out prior to withdrawal.

To exercise any of the rights above, please contact the support team 23win via Live Chat or email at support@23win-play.com, clearly stating your request. 23win will process your request within 21 business days and may require identity verification before acting on any data-related request.

9. Cookies & Tracking Technologies

23win uses cookies and similar tracking technologies to enhance your experience on the platform. Cookies are small text files stored on your device by your web browser when you visit our platform.

Types of Cookies Used on 23win

We use four categories of cookies, each serving a different purpose. Essential cookies cannot be disabled as they are required for the platform's core functionality.

You can manage your cookie settings through your web browser at any time. Please note that disabling certain cookies may affect the functionality of some parts of the 23win platform.

Your Rights

Your Data Protection Rights as a 23win Member

Under the Malaysia PDPA 2010, you have six key rights regarding the personal data we hold about you.

Right of Access

You have the right to know what personal data we hold about you and to request a copy of it. Data access requests will be processed within 21 working days upon identity verification.

Right to Rectification

If the personal data we hold about you at 23win is inaccurate or out of date, you have the right to request a correction. Basic profile updates can be made directly within your account.

Right to Erasure

In certain circumstances, you may request the deletion of your personal data. This right is subject to legal retention requirements, such as the 7-year financial transaction record obligation under Malaysian law.

Right to Object to Marketing

You may opt out of all marketing communications from 23win at any time with no impact on your account. This preference can be updated within your account profile.

Data Portability Right

You have the right to request your personal data in a machine-readable format for transfer to another service provider where applicable, subject to technical and legal limitations.

Right to Withdraw Consent

Where data processing is based on your consent, you may withdraw it at any time via your account settings or by contacting 23win support, without affecting the lawfulness of any prior processing.

10. Cross-Border Data Transfers

23win prioritises storing Malaysian members' personal data on servers located within the Asia region. In certain operational circumstances, data may be transferred to servers outside Malaysia — for example, when using global cloud services for data backup or CDN infrastructure.

Any cross-border data transfers are conducted only where the destination jurisdiction provides a level of data protection equivalent to or exceeding the standards set by Malaysia's PDPA. This is enforced through binding data processing agreements with all relevant third-party processors.

23win does not transfer members' personal data to countries without adequate data protection laws without first securing equivalent protection guarantees through contracts or other recognised mechanisms.

11. Protection of Children's Data

Platform 23win is intended exclusively for individuals aged 18 and above. We do not knowingly collect or process personal data from individuals under the age of 18. Our registration system is designed to prevent underage sign-ups through date of birth verification and the KYC process.

If 23win finds that personal data has been inadvertently collected from a minor, we will take immediate action to delete that data and close the account in question. If you believe a child has registered on our platform, please contact our support team immediately.

12. Privacy Policy Amendments & How to Contact Us

23win reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our privacy practices, legal requirements, or our services. Any material amendments will be communicated to all members via:

  • An email notification sent to your registered email address — at least 14 days before the amendment takes effect.
  • Prominent in-platform notice 23win when you log in.
  • Update the "Last Updated" date at the top of this page.

Continued use of the platform 23win after the effective date of the amendment constitutes your acceptance of the revised Privacy Policy.

For any enquiries, concerns, or requests relating to this Privacy Policy or your rights under Malaysia's PDPA, please contact the 23win Data Protection Officer via:

  • Live Chat: Available 24/7 within the 23win platform — the fastest way to get a response.
  • Email: support@23win-play.com — please include "Data Privacy Enquiry" in the subject line of your email.

We aim to respond to all privacy-related enquiries within 5 working days and to process formal data rights requests within 21 working days.

23win's Privacy Commitment to Malaysian Members

23win takes the responsibility of safeguarding Malaysian members' personal data seriously. Every data-related decision is made with your privacy as the top priority. We continually work to ensure our platform meets the highest data protection standards and goes beyond the minimum requirements set out under Malaysia's PDPA 2010.

This Privacy Policy should be read alongside the Terms & Conditions, together forming the complete framework protecting your rights as a 23win member. If you have any questions, our support team is available 24/7 to assist.

Read 23win's Full Terms & Conditions
Join 23win

Play with Confidence — Your Data is Safe at 23win

Over 500,000 Malaysian members trust 23win with their personal data. Register today and enjoy a safe, fair, and exciting betting experience with full privacy protection.

By registering, you agree to our Privacy Policy and Terms & Conditions. For members aged 18 and above only.

Responsible Gaming at 23win

In addition to protecting your personal data, 23win is also committed to promoting healthy and responsible gaming. Self-control tools — including deposit limits, betting limits, account timeouts, and self-exclusion — are available free of charge to all members and can be activated at any time.

Learn More About Responsible Gaming at 23win
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